Project Summary

Eightyfive Black Friday ‘24 - Bar du Luxe T-Shirt

I designed this piece for the Eightyfive Studio Collection, part of the 2024 Black Friday Capsule. While the collection primarily focused on silhouette and fabric, this print was created as a visual highlight—adding a streetwear edge while seamlessly integrating into the collection’s refined aesthetic.

Choosing the right Typeface

A key challenge in designing this print was striking the right balance between the old-money inspiration and a fresh, contemporary feel. It needed to resonate with a young streetwear audience without feeling outdated, while also avoiding a look that was too playful or youthful. Typography played a crucial role in achieving this balance—I chose a sophisticated script typeface that reinforces the refined aesthetic, adding a sense of timeless luxury. Additionally, the wording "Bar du Luxe" was a defining element, shaping the overall look and elevating the design with an air of exclusivity and elegance.

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Eightyfive Spring '24 - No Friends in the Industry